Purple Style Labs
OPENIPO Date: 31 Aug - 2 Sept 2026
Listing Date: 7 Sept 2026
Price Range
Rs.546 - Rs.575
Issue Size
680 Cr
Min Investment
₹14,196
Lot Size
26 Shares
Schedule of Purple Style Labs
Issue open date
31 Aug 2026
Issue close date
2 Sept 2026
UPI mandate deadline
2 Sept 2026 (5 PM)
Allotment finalization
3 Sept 2026
Share credit
4 Sept 2026
Listing date
7 Sept 2026
Mandate end date
17 Sept 2026
Issue size
| Funds Raised in the IPO | Amount |
|---|---|
| Overall | 680 Cr |
| Fresh Issue | 680 Cr |
| Offer for Sale | 0 Cr |
Allotment DetailsNew
| Allotment Timeline | Details |
|---|---|
| Allotment Date | 3 Sept 2026 |
| Allotment Link | {Link} |
Grey Market PremiumNew
Grey Market Premium (GMP) is the premium at which the shares are traded in the grey market. It gives a fair idea about the listing price of the IPO shares. The GMP can be positive or negative based on the demand and supply of the shares in the grey market.
| Date | Ipo Price | GMP | Estimated Listing Price |
|---|---|---|---|
| 1 Sept 2026 | ₹575 | ₹2 | ₹577 (0.35%) |
| 30 Aug 2026 | ₹575 | ₹28 | ₹603 (4.87%) |
| 29 Aug 2026 | ₹575 | ₹34 | ₹609 (5.91%) |
| 28 Aug 2026 | ₹575 | ₹30 | ₹605 (5.22%) |
| 27 Aug 2026 | ₹575 | ₹0 | ₹575 (0%) |
| 26 Aug 2026 | ₹575 | ₹0 | ₹575 (0%) |
| 25 Aug 2026 | ₹575 | ₹0 | ₹575 (0%) |
Performance Purple Style Labs
| Issue Price | Listing Gain | Current Market Price | P/L |
|---|---|---|---|
| Rs.546 - Rs.575 | .... | .... | .... |
About Purple Style Labs
Purple Style Labs Limited is a multi-brand luxury fashion platform serving customers in India and international markets through online and physical channels. Its product categories include womenswear, menswear, jewellery, accessories, and kidswear, with a focus on wedding and occasion wear. As of March 31, 2026, the platform offered products from 1,109 active designer brands. Customers can purchase products through the company’s website, mobile application, telephonic and digital sales channels, experience centres, and events and exhibitions. The company operates 14 experience centres globally, including 12 in India, one in London and one in New York. Its Indian experience centres are located in Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Ahmedabad, Indore, Hyderabad, and Surat. The company also operates large format experience centres ranging from 20,000 to 60,000 square feet in built-up area in Mumbai, Delhi, and New York. Pernia’s Pop-Up Shop acquired its website and related business assets and intellectual property in February 2018.
| Founded in | 2015 |
| Managing director | Abhishek Agarwal |
| Parent organization |
Financial Overview
Strengths
- Multi-brand omni-channel luxury platform with a wide portfolio of products and strong designer relationships.
- Omni-channel business model focused on operational efficiency, connecting physical Experience Centers with digital platforms.
- Robust international presence catering to a varied customer base in multiple countries like the US and UK.
- Strong customer retention and network effects support long-term monetization.
- Experienced management team and Board with expertise across retail, sales, marketing, and product management.
Risks
- The company has a history of continued losses and reported negative retained earnings in recent fiscal years.
- High reliance on external borrowings, which significantly increased in the recent fiscal year.
- Current liabilities exceed current assets, resulting in a notable working capital deficit.
- Business operations depend heavily on maintaining strong relationships with third-party designer brands.
- Scaling of physical Experience Centers carries execution risks and lease liabilities that could strain the balance sheet.
Subscription Figures
| Category | Subscription (No. of times) |
|---|---|
| Qualified Institutional Buyers (QIBs) | N/A |
| Non-Institutional Investors (NIIs) | N/A |
| Retail Individual Investors (RIIs) | N/A |
| Employee | N/A |
| Total | N/A |