BOAT
IPO Date: N/A
Listing Date: N/A
Price Range
Issue Size
2000 Cr
Min Investment
₹0
Lot Size
1 Shares
Schedule of BOAT
Issue open date
N/A
Issue close date
N/A
UPI mandate deadline
N/A (5 PM)
Allotment finalization
N/A
Share credit
N/A
Listing date
N/A
Mandate end date
N/A
Issue size
| Funds Raised in the IPO | Amount |
|---|---|
| Overall | 2000 Cr |
| Fresh Issue | 0 Cr |
| Offer for Sale | 0 Cr |
Allotment DetailsNew
| Allotment Timeline | Details |
|---|---|
| Allotment Date | - |
| Allotment Link | {Link} |
Grey Market PremiumNew
Grey Market Premium (GMP) is the premium at which the shares are traded in the grey market. It gives a fair idea about the listing price of the IPO shares. The GMP can be positive or negative based on the demand and supply of the shares in the grey market.
| Date | Ipo Price | GMP | Estimated Listing Price |
|---|---|---|---|
| - | ₹- | ₹- | ₹- |
Performance BOAT
| Issue Price | Listing Gain | Current Market Price | P/L |
|---|---|---|---|
| .... | .... | .... | .... |
About BOAT
Imagine Marketing (boAt), founded in 2013, is a leading Indian digital-first consumer products company. Its flagship brand, "boAt," launched in 2014, offers a wide range of products, including audio wearables (headphones, earphones, Bluetooth speakers), smartwatches, gaming accessories, mobile accessories, and personal care appliances. Known for innovation and quality, it is one of India's top digital-first brands by revenue (FY 2021).
| Founded in | 2013 |
| Managing director | Vivek Gambhir |
| Parent organization | Imagine Marketing Ltd. |
Financial Overview
Strengths
- One of the largest Indian digital-first brands with leading market positions across multiple fast-growing product categories
- Company’s flagship brand “boAt” is a consumer brand with strong market positioning and a clear value proposition
- Digital-first platform capabilities enable growth and build a presence across multiple consumer categories
- RedGear brand caters to the gaming market with headsets and controllers including keyboards and mice
- Products like Rockerz 255 and Airdopes 131 have high ratings and widespread customer acceptance across online platforms
- Partnership with Dixon Technologies enhances manufacturing capabilities for “Made-in-India” wireless audio devices
Risks
- Strength of the company’s flagship “boAt” brand and other brands is crucial to success
- Failure to identify and respond to changing customer preferences in a timely and cost-effective manner
- Operates in a highly competitive industry with large and established competitors
- Dependence on third-party manufacturers and component suppliers for production
- Risks from overseas procurement include geographical concentration and foreign currency exchange issues
- Disruptions in relationships with online marketplaces and offline distributors
- Dependence on the audio and wearables category limits diversification
- Inability to protect the “boAt” brand and intellectual property poses significant risks
Subscription Figures
| Category | Subscription (No. of times) |
|---|---|
| Qualified Institutional Buyers (QIBs) | N/A |
| Non-Institutional Investors (NIIs) | N/A |
| Retail Individual Investors (RIIs) | N/A |
| Employee | N/A |
| Total | N/A |